App
Eliva Redesign
Work project
Goal
Enhance the current Eliva App interface, allowing for easier navigation, streamlined appointment scheduling, and more intuitive client management tools tailored specifically for beauty and wellness professionals.
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Hamburger Menu Design
I opted for a hamburger menu to simplify and clarify navigation as Eliva features multiple top-level pages. This approach also frees up space for key app functionalities like form filling and calendar browsing.
Flow and Readability
I refined the visual design of the booking details and booking form to improve information hierarchy and enhance scannability, ensuring a more user-friendly experience.
Additional features
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Based on user feedback seeking a centralised platform for their scattered business information, I designed new features including notes, which allow users to conveniently store and access relevant details in one place.
Design Process
App analysis
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Key observations
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The UI lacks visual harmony, with inconsistent elements, small type, and misaligned components.
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The app’s yellow-green color palette feels slightly industrial and bland which may not be fitting for the target audience of beauty and wellness business owners.
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While the overall UX flow is functional, general navigation could be improved - key pages like analytics are buried as subpages, making them less accessible.
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Further research is needed to evaluate the necessity of specific features and information, such as customer photos, types of analytics, and key activities.
User Research
50+ local beauty professionals contacted
10 professionals completed a full 30-40 minute interview
To gain deeper insights into user needs, I engaged with local beauty professionals in New Zealand by exploring their business pages across social media platforms like Instagram, Facebook, and TikTok.
Key Insights/Trends
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Some users struggled with having no centralised system to track clients or their details (e.g., names, addresses, and service history)—relying on memory or scattered platforms.
Many professionals rely on Instagram to post availabilities, market their work, sell promotions, direct messaging for bookings, and make general client contact.
Most participants wanted features to gain clearer customer behaviour insights, automatic reminders/messages for bookings and policy, and the possibility of adding discounts.
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Completing taxes emerged as a significant pain point for users, with some opting to hire external tax professionals, while some dedicate many days to handle it themselves.
Ideation phase
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Following the user research insights and other project needs, I worked on designing the discounts workflow, navigation/menu design, notes and redesigning the booking flow.
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Key Changes
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Improving Navigation - Iterations
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The initial prototype featured a 5-button menu for the dashboard, calendar, clients, services, and settings. I streamlined it into a 3-button menu with dashboard, calendar, and store management, which expands to include clients, services, settings, and analytics.
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To reduce nested navigation and support scalability, I switched to a hamburger menu.
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Creating a Centralised System
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As per user requests, the current navigation enables accessible, centralised data on one app.
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Users can track customer details and services with the set features in place and also use the notes functionality for other mischellanous needs e.g. inventory, plans, purchases
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Further work can be done to better connect their social media (like instagram) tasks to the app
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Improving the UI
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I alltered the colour palette, to use a more cool-toned and gentle green, along with using subtle colour gradients to create visual interest
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I developed a small component library to ensure consistency, with components designed to be clean, simple, and easy to read, using a clear font for improved readability.