App
Eliva Redesign
Work project
Summary
In this project, I enhanced the Eliva App interface, allowing for easier navigation, streamlined appointment scheduling, and more intuitive client management tools tailored specifically for beauty and wellness professionals.
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Hamburger Menu Design
I opted for a hamburger menu to simplify and clarify navigation as Eliva features multiple top-level pages. This approach also frees up space for key app functionalities like form filling and calendar browsing.
Flow and Readability
I refined the visual design of the booking details and booking form to improve information hierarchy and enhance scannability, ensuring a more user-friendly experience.
Additional features
Based on user feedback seeking a centralised platform for their scattered business information, I designed new features including notes, which allow users to conveniently store and access relevant details in one place.
Design Process
Identifying areas of improvement
Upon reviewing the app, I noticed that the the UI had visual harmony improvements such as misaligned elements, small text and an unclear visial harmony. In addition, the app's warm green colour palette felt slightly industrial which may not be fitting for the target audience of beauty wellness businesses. ​While the overall UX flow is functional, general navigation could be improved - key pages like analytics are buried as subpages, making them less accessible.
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Further research was needed to evaluate the necessity of specific features and information, such as customer photos, types of analytics, and key activities.
Original app analysis
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Reaching out to local beauty professionals
To gain deeper insights into user needs, I engaged with local beauty professionals in New Zealand by exploring their business pages across social media platforms like Instagram, Facebook, and TikTok.​
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User research
50+ local beauty professionals contacted
10 professionals completed a full 30
minute interview
Key Insights
Some users struggled with having no centralised system to track client details like names, addresses, and service history, relying on memory or scattered platforms. Many use Instagram for marketing, bookings, and client communication. Participants desired features for clearer customer insights, automated reminders, policy updates, and discount options. Managing taxes was a major challenge, with some hiring professionals and others spending days handling it themselves.
Ideation and design
Following the user research insights and other project needs, I worked on designing the discounts workflow, navigation/menu design, and redesigning the booking flow.
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​To enhance navigation, I tested various menu designs, moving from a 5-button to a 3-button menu before settling on a hamburger menu to accommodate crucial app features. The navigation now supports a centralised system, allowing users to track customer details, services, and miscellaneous needs such as inventory, plans, or purchases through the notes functionality. Future improvements could better integrate social media tasks, like Instagram, into the app. Additionally, I refined the UI with a cooler, gentle green palette and subtle gradients for visual interest.
A component library was developed to ensure consistency, with clean, simple designs and a clear font for improved readability.
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Prototyping
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